hi-chew

get high. chew hi-chew.

There’s no chewy candy that offers more flavor than Hi-Chew does. Their never-ending catalog of flavors has the unique feature of sticking with you longer than any competitor. The point is that Hi-Chew takes the flavors of life to a higher echelon. It enriches the little parts of life. This campaign highlights the taste atmosphere of Hi-Chew through dynamic, saturated visuals, larger-than-life scenarios, emotion and vigor from the 5 senses, and natural highs of life.


ad & copy: andrew flynn


ooh


social media

story posts

- uses Sora’s AI videos, Adobe After Effects, and Adobe Premiere Pro

The use of AI allows these posts to create surrealist visuals that showcase the dynamic ideas that the rest of the campaign revolves around. By using Hi-Chew as a catalyst in each video allows the campaign to further demonstrate larger-than-life scenarios and a higher echelon of flavor profile which is further exemplified through vertical videos, texture, saturation, setting, and soundscape.


 

feed posts



get high activation

This activiation is a 4D experience that utilizes taste, sight, smell, and sound to take participants into a Hi-Chew wonder-world. It would take place in locations like the Skydeck at the Willis Tower in Chicago and the Summit at One Vanderbilt in New York with the addition of AR glass panels adding to the natural height of the view by appearing to add colored smoke based on flavor to change the city below. By pumping in flavor-based scent profiles, you can push the experience further as smell plays a crucial role in memory making. Finally, I created a collab album between Hi-Chew and Washed Out, an early 2010s band primarily associated with the chillwave genre titled, ’The Highest You Can Go’. It feautres seven songs named after off of ROYGBIV. This activation creates an environment perfect for creating deep-seated memories by incorporating 4 of the 5 senses.

Ex: While chewing watermelon-flavored Hi-Chew, listening to the first track titled Red Cheek, and smelling hints of watermelon in the air; the participant starts to watch the city below transform into a beautiful red hue.