eagles’ fans

fanbase repositioning

We’ve been called insufferable, obnoxious, aggressive, hostile, and among the worst fans in the NFL. In 2018, a sports columnist named Ron Cook (from Pittsburgh of all places) even claimed that, "there are no worse fans in sports than Philly fans." In reality, we’re without a doubt one of the best fanbases in the world, and most people just can’t handle that. This campaign is both a thank-you letter to our fanbase and a reminder to the world why there aren't many others that can compare with us.


ad & copy: andrew flynn


local billboards

Whether it’s on 95 passing the Linc or out in Delco, these boards are an ode to the fans that have stuck around through the highs and lows.


global billboards

There isn’t another fanbase in the world that travels and sets up nests like Birds’s fans do. From New Orleans to Tokyo to Rio de Janeiro, you can’t go a quarter of a mile without finding someone who loves the Philadelphia Eagles. 



weather triggers

“Rain, sleet, or snow, the Eagles train to go.” - Jalen Hurts


social

Birds fans are built for social... We literally cannot stop going viral.



full spreads