robinhood
for nervous-to-start investors
- People are nervous about investing, but they all wonder how it could improve their lives- Also, both consumers and the marketplace find Robinhood to be fairly immature
- Attacks both issues by:
1. Speaking to specific hobbies, hopes, and dreams of the average consumer through clear copy and sleek design
2. Pointing to the fact that Robinhood could change their economic situation
- Whether you’re dreaming of the next tax bracket or just your first real, big adult knife, your dreams are Just One Trade Away
ad & copy: andrew flynn
subway
airport terminal ads
- Speaks directly to the account executive flying to Fort Wayne, Indiana for the annual Fort Wayne Boat Show- Nothing against Fort Wayne, Indiana, but cramped work flights almost take the fun out of flying in general
- If you started trading sooner, you could be on the way to Acapulco, Mexico instead with an in-flight margarita in hand
- Solo un paso al comercio - translation: Just One Trade Away
ground level posters
billboards
eBay targeted ads
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People often wistfully window shop for bucket list items, grails, and the untouchables- Speaks directly to those that long to click “confirm purchase.”