thirty-three
earl sweatshirt scaveneger hunt
People don't really like it when you bring your McNuggets to the movie theater... there’s even a whole Reddit thread about it. This fixes that issue.
Introducing the McMovie Marathon: It’s McDonald's, McActors, and Popcorn McNuggets. A month-long movie theater takeover in collaboration with some of the biggest actors working today featuring collectible toys, popcorn buckets, T-shirts, and pins.
art direction: andrew flynn
copy: andrew flynn
The Origins
Why spend money on OOH when we have roughly 13,000 billboards all over the country?
Teasers
Teaser tweets including hints to the album title, features, and producers a few months before Thirty-Three officially releases.
Stop 1: Wikipedia for Ford Bronco
Movie posters with the classic red & yellow twist.
Stop 2: Sub-Reddit for Half-Life
Ya know ‘em. Ya love ‘em. It’s an all-star line-up of McActors from across the industry available in minature plastic form.
Stop 3: Fandom Wiki Page for Batman Detective Comic #33
From McConaughey to McAdams, we’ll have our McActors come hang out, eat Popcorn McNuggets, and watch some great films.
Stop 4: Letterboxd review on 2009 film Black Dynamite
Limited edition McMovie merch only available in theater.
Stop 5: Private link to Thirty-Three by Earl Sweatshirt on Soundcloud
Limited edition McMovie merch only available in theater.
Limited Edition Merch
Limited edition McMovie merch only available in theater.