oakley
for urban cyclists
- This campaign showcases how Oakley’s sunglasses and other products can be used every day for urban cyclists using a POV-led campaign
- Each POV allows the everyday cyclists to see the problems they’ve faced and solutions they need while connecting back to real memories
ad & copy: andrew flynn
commercials
mag ads
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- Using existing technology provided by this leg of the campaign utilizes weather triggers to change creative based on the climate of the city on any given daybus shelters,
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This allows a more personalized experience city to city as well as harping on issues that urban cyclists may be facing as the bike by