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oakley

ride better

Oakley’s not a brand built for fashion and form. It’s a brand built for function. Whether you’re dealing with glare, cold weather, accidents, or rain, Oakley has a product that directly addresses your mundane, everyday problems.
 

ad & copy: andrew flynn


commercials



mag ads



ooh

This leg of the campaign utilizes existing technology in OOH called weather triggers to change creative featured on the bus shelters based on the climate of that city on any given day. This technology allows for a more personalized experience city to city as well as harping on issues that urban cyclists may be facing as they bike by.