^ just in case you
have a teams meeting
you forgot about


work


michaels
oakley
record store day
hi-chew
robinhood

design

about














oakley

for urban cyclists

- this campaign showcases how Oakley’s sunglasses and other products can be used every day for urban cyclists using a POV-led campaign
- each POV allows the everyday cyclists to see the problems they’ve faced and solutions they need while connecting back to real memories


ad & copy: andrew flynn


commercials



mag ads



ooh

- using existing technology provided by this leg of the campaign utilizes weather triggers to change creative based on the climate of the city on any given daybus shelters, 
- this allows a more personalized experience city to city as well as harping on issues that urban cyclists may be facing as the bike by