^ just in case you
have a teams meeting
you forgot about

work

oakley
record store day
hi-chew
robinhood

robinhood

for nervous-to-start investors

- People are nervous about investing, but they all wonder how it could improve their lives
- Also, both consumers and the marketplace find Robinhood to be fairly immature
- Attacks both issues by:
1. Speaking to specific hobbies, hopes, and dreams of the average consumer through clear copy and sleek design
2. Pointing to the fact that Robinhood could change their economic situation
- Whether you’re dreaming of the next tax bracket or just your first real, big adult knife, your dreams are Just One Trade Away

ad & copy: andrew flynn

subway

airport terminal ads

- Speaks directly to the account executive flying to Fort Wayne, Indiana for the annual Fort Wayne Boat Show
- Nothing against Fort Wayne, Indiana, but cramped work flights almost take the fun out of flying in general
- If you started trading sooner, you could be on the way to Acapulco, Mexico instead with an in-flight margarita in hand
- Solo un paso al comercio - translation: Just One Trade Away

ground level posters

billboards

eBay targeted ads

- People often wistfully window shop for bucket list items, grails, and the untouchables
- Speaks directly to those that long to click “confirm purchase.”