robinhood
just one trade away
People are nervous about investing, but they always wonder how it could improve their lives. Also, both consumers and the marketplace find Robinhood to be a fairly immature platform given their attachment to the GameStop short. This campaign attacks both issues by speaking to specific hobbies, hopes, and dreams of the average consumer through clear copy and sleek design while also pointing to the fact that Robinhood could change their economic situation. Whether you’re dreaming of the next tax bracket or just your first real, big adult knife, your dreams are just one trade away.
ad & copy: andrew flynn
subway
airport terminal ads
This prong of the campaign speaks directly to the account executive flying to Fort Wayne, Indiana, for the annual Fort Wayne Boat Show. Nothing against Fort Wayne, Indiana, but cramped work flights almost take the fun out of flying in general. If you started trading sooner, you could be on the way to Acapulco, Mexico, with an in-flight margarita in hand instead. Solo un paso al comercio... Translation: Just One Trade Away.
ground level posters
billboards
eBay targeted ads
People often wistfully window shop online for bucket list items, grails, and the untouchables. This placement speaks directly to those that long to click “confirm purchase.”